Sponsorships
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B-to-C EventsExperience Design: Absolut Creates a Lime-Inspired Oasis Before the Grammys
The 2018 Grammy Awards featured performances by some of the country’s greatest musicians, but Absolut’s pre-Grammy event at an intimate music venue in downtown Manhattan was an experience design showstopper in its own right. To promote its Absolut Lime product and celebrate Open Mic Project campaign, the brand and content partner Spotify on Jan. 25 […]
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B-to-B EventsIntel Cozies Up with Creatives in its Tech Lodge at Sundance
Intel has participated in Sundance Film Festival over the years, supporting partners and hosting meetings, but for the first time, the brand built out a large footprint to engage industry folks and the public in its emerging technologies geared toward the film industry and filmmakers. Located on Main Street in Park City, the rustic space […]
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B-to-C EventsCiti’s Intimate Year-Round Concert Platform Takes Over Grammy Week
What began as a curated entertainment platform to give cardmembers access to concerts that have traditionally been reserved for industry insiders at Grammy Week has evolved into into a year-round program for Citi and partner Live Nation. The event series, Citi Sound Vault, offers Citi cardmembers unrivaled access to top artists in intimate venues. This year’s program, which kicked off during Grammy […]
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B-to-C EventsSuper Bowl LII: Hallmark Spreads Love with Kittens, a Pop-Up and a Social Campaign
You may think of Hallmark and picture greeting cards, but the “moments” brand wants consumers to know it is so much more than that. For its Super Bowl LII presence, Hallmark, a founding partner of the Minnesota Super Bowl Host Committee, set out to bring to life the brands under its umbrella with multiple experiential […]
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B-to-C EventsThe Points Guy’s Pre-Grammys Event Takes Attendees on an A/V Journey to Four Countries
Like travel, music can transport people to another place and time, a concept that served as the underpinning of the strategy behind The Points Guy’s pre-Grammy Awards event on Jan. 23 in New York City, hosted in partnership with Starwood Preferred Guest. The travel guide platform leveraged one of the biggest pop culture moments of the […]