Sponsorships

In the days leading up to Super Bowl LII in Minnesota, as the New England Patriots and the Philadelphia Eagles packed their bags and headed for the airport, Schwan’s Home Service was parked in downtown Minneapolis enjoying a home field advantage. The food delivery brand, a founding partner of the Minnesota Super Bowl Host Committee, […]

It’s a seemingly simple leather ball that is kicked, tossed and caught on youth, college and professional football fields across the country, but there’s a rich story to be told for this product that’s as American as apple pie. For Wilson Sporting Goods, which has supplied the Official Leather Game Football for the NFL since […]

ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland, a multisensory playground that celebrated Afrofuturism while generating buzz for the new 2018 Toyota Camry. The event amplified Toyota’s Sensations marketing campaign, which “aims to tap into drivers’ emotions and the sensations they feel behind the wheel,” says Jovanca Maitland, […]

It’s no secret that millennials are receptive to nostalgia marketing, so when McDonald’s unveiled an adult playscape at pop culture festival ComplexCon (Nov. 4-5), it’s safe to say attendees were lovin’ it. From a tricycle racetrack to old school arcade games, the brand’s Snac ’N Play activation hit home for a host of young consumers […]

It’s not always easy to find a decent cup of coffee, but for attendees of illy’s New York City Wine & Food Festival activation (Oct. 12-15), nothing could be further from the truth. The Italian coffee roaster for the first time gave consumers the chance to sample nine of what it considers to be the […]