Sponsorships
U.S. Cellular Returns to Winterfest with a Music Chalet
U.S. Cellular returned as presenting sponsor of Oregon Winterfest this month with a slow-motion video activation and a tented music chalet that brought attendees in out of the cold and warmed them up to the wireless carrier brand. U.S. Cellular’s partnership with Winterfest, which is in its eighth year, and other local festivals such as...
Fresh Step’s Catdance Film Festival Returns to Sundance
Sundance Film Festival attendees traded popcorn for tuna treats at a different kind of independent film experience in Park City, UT: the Catdance Film Festival. The Jan. 21 event, presented by Fresh Step with the power of Febreze litter, featured host and “New Girl” actress Hannah Simone, a red carpet arrival and a premiere of...
NFL Experience: Activations at Moscone Center
About a 20-minute walk south from Super Bowl City was the NFL Experience driven by Hyundai at Moscone Center in San Francisco. This fan experience was larger than the Super Bowl 50 Host Committee’s Super Bowl City on the Embarcadero, and structured with scheduled tickets fans purchased ahead of time. EM joined the masses for Super...
Super Bowl City: Scenes from Inside the Free Fan Village
Super Bowl City presented by Verizon, the Super Bowl 50 Host Committee’s free event located on the Embarcadero in San Francisco, was a leaner but “cleaner” fan village than previous Super Bowls. Pop-up tents were outlawed. Activations were built with sustainability in mind. Security teams were ever present. Looking up, you saw the San Francisco...