Sponsorships

September 14, 2015

American Express Transforms Tennis with Interactive Water Projection

To celebrate the start of this year’s US Open tennis tournament (Aug. 31 to Sept. 13), American Express on Aug. 26 served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. Officially dubbed the American Express Rally on the River, the VIP and cardmembers-only event featured appearances by tennis pros Maria...

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September 8, 2015

Goodyear Makes Connections as Rubber City Race Series Sponsor

Multiple touchpoints and volunteerism helped Goodyear Tire and Rubber Company leverage a foot race sponsorship this summer to engage the community in which its headquarters are located, as well as employees. The brand served as presenting sponsor for the Half Marathon & 10K on Aug. 15, a race that is part of the new Akron...

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September 2, 2015

LINE Webtoon Pushes Shareable Content

Digital comic platform LINE Webtoon made a splash at San Diego’s Comic-Con International (July 9-12), with an array of engagements that encouraged attendees to create shareable content at every turn. The brand overtook Lou & Mickey’s, a restaurant located directly across from the convention center, where robust branding and photo opportunities could be found in...

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August 29, 2015

Behind the Scenes at the Travelers Championship

OK, I’ll admit it. When I signed on earlier this summer to volunteer at the Travelers Championship in Cromwell, CT, I didn’t quite know what I was in for. Anyone ages 16 and older can take part in more than 20 volunteer opportunities, and the golf tournament relies on more than 4,000 volunteers who serve...

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August 24, 2015

US Open Pop-Up Spotlights Food and Sponsors

The United States Tennis Association (USTA) on Aug. 12 activated its first-ever US Open Pop-Up Restaurant in New York City’s Grand Central Terminal to highlight its food offerings and promote the two-week tennis tournament, set for Aug. 31 to Sept. 13. Located in Vanderbilt Hall, the pop-up offered free lunch on a first-come, first-served basis,...

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