Sampling
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B-to-C EventsNESCAFÉ Turns Consumers Into Baristas at its Coffee Taproom
For consumers who’ve grown tired of the long lines, complicated menus and pretentious baristas associated with modern cafés, a new kind of coffee shop experience has arrived: the NESCAFÉ Coffee Taproom.
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B-to-C EventsIZZE FUSIONS’ Flavorful Summer Tour Gives Teens a Taste of Augmented Reality
IZZE FUSIONS, a new PepsiCo-owned beverage that hit retail shelves in March, has launched a summer sampling tour that gives teens a taste of AR as well as its “sorta juice, sorta soda, sorta sparkling water” fruit flavors.
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B-to-C EventsField Report: Pop-Tarts Pops up in NYC With a Host of Quirky Concoctions
Pop-Tarts have been an American favorite since they were first introduced in 1964. So when Kellogg’s announced a pop-up café dedicated to the beloved breakfast pastry, we didn’t ask questions. We dropped our work, hopped a train and made a beeline for Times Square. The rest was a sugar-coated daze. Check out a photo gallery […]
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B-to-C EventsHigh Brew Samples its Cold Brew Analog-Style on a Vintage Coach Bus
Kicking it old-school style, High Brew Cold Brew Coffee is taking a refurbished 1952 GMC coach bus across the country this summer to introduce and sample its ready-to-drink cold brew coffee to millennial consumers. The #HighBrewLiner will cover an estimated 16,000 miles over 22 weeks, stopping at various festivals, trade shows and grocery stores in […]
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B-to-C EventsBacardi and Major Lazer Partner in Caribbean Sound of Rum Music Initiative
Bacardi on Memorial Day weekend kicked off a one-year partnership with EDM trio Major Lazer that unites each of them in the island vibe tied to their roots. Called “Sound of Rum,” the collaboration will take many forms. Major Lazer producer and dj Jillionaire serves as the brand’s Minister of Rum. Bacardi, which in May […]