Archive

Pop-Ups

  • Amazon Studios Revives the Prohibition Era to Target Women
    B-to-C Events

    What Women Want: Amazon Studios Targets Female Viewers With Drybars and Speakeasies

    To raise awareness among women for its new streaming mini-series, “Z: The Beginning of Everything,” Amazon Studios created ’20s-inspired experiences in two spots where women can often be found—select Drybar salons and upscale Prohibition-style speakeasies in Los Angeles and New York City. Held on days leading up to and after the series’ Jan. 27 debut, […]

  • Immersive Dining Experiences: Inside Guerilla Science’s 'Decadent Decay'
    B-to-C Events

    Inside Guerilla Science’s ‘Decadent Decay’ Dining Event

    With so many brands executing live events these days, we frequently look to others in the industry for inspiration. But there are valuable lessons to be learned about creating memorable and engaging experiences from outsiders—if you know where to look. Case in point: Guerilla Science, an organization that creates live experiences that “entertain, inspire, challenge […]

  • Mozilla’s The Glass Room Pop-Up Sheds Light on Data Security
    B-to-C Events

    Mozilla’s The Glass Room Pop-Up Sheds Light on Data Security

    What better day than Cyber Monday to launch an exhibition on personal data and to get people thinking about their digital privacy? That was the thinking behind The Glass Room, a four-week pop-up filled with artwork and interactive experiences presented by Mozilla, the makers of the Firefox web browser, and curated by Berlin-based non-profit Tactical […]

  • JetBlue’s Time Travel Agency Kick off Seasonal Service to Palm Springs
    B-to-C Events

    Throwback Events Promote JetBlue’s Service to Palm Springs

    A 1960s-inspired travel agency pop-up and gate-side fashion show helped JetBlue celebrate its inaugural flight from New York City to Palm Springs for the season. The events, which took place Nov. 11-12, were inspired by the brand’s custom RetroJet put in service for the seasonal flights to the warm California oasis. It also paid homage […]

  • Popular Mechanics Editors
    B-to-C Events

    Editors Lead Hands-on Demos in Popular Mechanics’ Pop-Up

    Popular Mechanics, a longtime favorite among makers and DIYers, is getting a makeover of its own. The Hearst publication is gearing up for its 115th anniversary next year, and to get the word out it sponsored The Lodge, a pop-up event that brought its pages to life for more than 500 attendees with hands-on activations, […]