Pop-Ups

The editors of Event Marketer recap their top experiential stories from November with a buttery twist—think: turkey spas, Black “Wednesday” shopping, and dips in mini kitchens.

This week’s hot topics in experiential marketing cover traveling Roman convoys, third date experiences and an I Love Valet parking party.

In the age of distraction and content overload, experience builders are leaning on the five senses to tap into the memory-making circuits of the brain. And this year, more events are incorporating moments for brands to literally get in the ears of their target audiences (and effectively, be one-on-one) with listening booths that surround them […]

This week’s hot takes on hot topics in experiential marketing cover turkey spa days, hygiene in the Henkel House and a “Doctor Who” stunt at Stonehenge.

Identifying the right venue for the right experience is among an event prof’s top challenges, but upscale-leaning brands have been solving for the pain point by checking into hotels to host pop-up experiences that offer atmosphere, built-in amenities and plenty of space to spread out. From rooftop retail cabanas to self-care suites, here’s how marketers […]