B-to-C Events

Brand marketers build brand awareness—and goodwill—by sponsoring the actual event volunteers

Tips for making the most out of film festival sponsorships

The chance to sponsor a film festival can be a sparkly proposition for brands. Events such as the Cannes Film Festival Sundance Film Festival and the Tribeca Film Festival have evolved from intimate industry affairs to blowout experiences that are attracting more celebs more buzz and yes more brands.

The Air Force is taking off in new directions thanks to bleeding-edge cell phone technology being used at events

Army Navy Air Force Marines. The one thing the four branches of the armed forces all have in common is aggressive recruitment goals. But for the Air Force the pitch is markedly different. “We’re the technology brand ” says Master Sergeant Deshaun Woods the Air Force’s interactive account executive. “We’re about air space and cyberspace.”

A neuroscientist a color expert and a feng shui master walk into an event...

When you’re trying to strike a chord with audiences there’s a lot more to consider than just sight and sound. Marketers today need to think about all six senses. That’s right we said six. (Keep reading.)

Brand new insights from The Influentials author Ed Keller on word-of-mouth marketing’s power brokers