B-to-C Events

One thing hoteliers all agree on: Consumers’ needs are changing. They want rooms flush with outlets that cater to their tech gadgets they want top-notch in-room entertainment and they want premium creature comforts such as high-end pillows sheets and beds. To meet the needs of a more demanding traveler many hotel brands are revitalizing—rolling out new programs and forging new partnerships to enhance the guest experience. But strangely very few venture outside of their own parking lots to get consumers buzzing.

DARWIN TELLS US that only species with the ability to adapt to environmental changes can compete and ultimately survive. You ain’t just whistling Dixie Charlie. The mobile marketer’s world has changed dramatically in one short year. We don’t need to tell you why. But it’s more than just $4 gas that’s changing the mobile picture. It’s also the need for deeper connections with consumers. The marketers who succeed will be those who can adapt to a changing paradigm.

Stop into McDonald's on a Saturday afternoon in suburban Chicago and you may happen upon Mary Dillon and her four kids grabbing a quick bite. The company’s executive vp and global cmo eats there several times a week—and sometimes twice on Saturdays. And not just because of the discount. As a busy mom with a demanding career who is also a triathlete Dillon says she appreciates the convenience the value and quality of McDonald’s meals especially the newer healthy options such as all-white meat nuggets and apple dippers.

To get consumers psyched about its Summer Rocks Festival Tour Dell recently blanketed popular recreational spots across the country with a giant beach towel. Made up of individual soft bamboo material towels the 35-by-60-foot giant towel was reminiscent of a checkerboard with hundreds of colors.

For three Saturdays in August the Big Apple is temporarily blocking taxis and cars from one if its busiest city streets and is instead welcoming pedestrians to stroll walk bike and run the nearly seven-mile route. The city’s Summer Streets program runs along Park Avenue from the Brooklyn Bridge to 72nd Street on August 9 16 and 23 from 7 a.m. to 1 p.m. and includes city and brand-sponsored rest areas that feature demonstrations artistic performances fitness classes watering stations and bike rental and repair facilities.