B-to-C Events

Intel last week wowed CES crowds with a WiMAX demo that fully connected a full-scale BMW racetrack outside the convention center with the company’s on-site CES booth in the Central Hall of the Las Vegas Convention Center.

Leveraging its relationship with Formula 1 racing and BMW Intel brought the wireless broadband product to life by stretching the WiMAX demo from its booth all the way to the outer reaches of the convention center into a full-on racetrack dubbed Pit Lane Park.

Nissan Canada recently activated its Grey Cup Festival sponsorship with an interactive game show. The festival held November 22-25 is the culminating point of the Canadian Football League season and included a Nissan Rogue Tailgate Party concerts interactive displays special events and galas as well as the Grey Cup game itself.

DWS Scudder isn’t just showing consumers what climate change can do to the environment—it’s showing them how it can be an investment opportunity as well.
 

UnitedHealthcare has signed on as title sponsor of the 2008 Nautica NYC Triathlon’s two-day expo which will be held July 18-19. The healthcare provider also has renewed its title sponsorship of the 2008 Nation’s Triathlon sports and fitness expo which will take place Sept. 12-13 in Washington DC.

Triathlon involvement makes sense for the company for a number of reasons Krishnan Sridharan regional director-strategic marketing UnitedHealthcare Northeast and Mid-Atlantic told Buzz. One reason: It helps bring the brand’s tagline—Healing health care. Together—to life.

To promote its title sponsorship of this month's USA Sevens North America's largest rugby tournament New Zealand's Steinlager beer launched the Crack One Open campaign an effort that plays off of the game’s rough reputation with x-ray images of broken bones.