B-to-C Events
Ubisoft Promos New Game With Buzz Cuts
To get the word out about Hell’s Highway the third installment in its Brothers In Arms World War II-themed video game series game publisher Ubisoft offered attendees at this year’s Penny Arcade Expo (PAX) an authentic taste of military life—with a twist. From Aug. 29 to Aug. 31 show attendees could stop by the brand’s...
Target Opens Up NYC Bodegas
There are no Target stores in Manhattan (sigh) but from Sept. 12 to Sept. 15 New Yorkers could get first dibs on many of the retailer’s newest home fashion and beauty collections at one of four temporary retail shops called Bullseye Bodegas.
Maria Sharapova Teams Up With Canon
To create press buzz for the unveiling of its limited edition diamond-encrusted SD1100 Digital ELPH camera Canon turned to tennis pro Maria Sharapova a long-time ambassador for the brand. The camera containing 88 white diamonds totaling 2.22 carats was unveiled last month at the Canon Center Court a 50-foot dome resembling a tennis ball at...
L’Oréal Paris Goes To The Fair
L’Oréal Paris activated The Color Space a 5 000 square-foot interactive beauty pavilion at the Minnesota State Fair from Aug.21-Sept. 1. The red-carpeted pavilion provided an environment for men and women to learn about the latest beauty trends and products and brought a beauty experience to fair attendees across all categories—cosmetics skincare haircare and haircolor.