B-to-C Events
Maria Sharapova Teams Up With Canon
To create press buzz for the unveiling of its limited edition diamond-encrusted SD1100 Digital ELPH camera Canon turned to tennis pro Maria Sharapova a long-time ambassador for the brand. The camera containing 88 white diamonds totaling 2.22 carats was unveiled last month at the Canon Center Court a 50-foot dome resembling a tennis ball at...
Food Lion Debuts Its New Nutritional Program
To support the launch of its new Guiding Stars Nutrition Navigation System Food Lion and Bloom supermarkets launched a five-market mobile marketing tour. The Guiding Stars program assigns one two or three stars to products in its stores giving consumers an easy way to select food based on its nutritional qualities. (One star is good...
Lush Takes It All Off To Promote Its Naked Bath Products
Employees at Lush Fresh Handmade Cosmetics retail stores went to work on Aug. 27 nearly au naturale wearing nothing but aprons reading “Ask my why I’m naked.” The one-day stunt executed at 27 stores in 23 cities across the country was designed to get consumers thinking about the impact packaged goods have on the environment....
Eastern Mountain Sports Creates Outdoor Fest
Outdoor retailer Eastern Mountain Sports this past weekend created and executed the Nor’Easter outdoor festival a three-day event featuring mountain climbing conservation and live music. “We have sponsored other events but this is the first time we created a concept and executed the event ” Scott Barrett cmo of EMS told Buzz. “Climbing is our...