B-to-C Events
Sports Illustrated Launches Swimsuit Issue and Initiative
The Sports Illustrated Swimsuit Issue is one of the most anticipated magazines in the publishing year, but the Sports Illustrated Group, a subsidiary of Time Inc., was looking for more than just fleeting newsstand sales. So over the next few years, the magazine plans to turn the issue into a saleable asset.
Coke Takes FIFA’s Trophy to the People
In anticipation of the World Cup soccer championships this summer, Coca-Cola has revived its FIFA World Cup Trophy Tour, which is visiting 85 countries and concludes with festivities in South Africa where the 2010 tournament will be held in June. The tour gives fans around the world a chance to get up-close-and-personal with the tournament’s...
Bakugan Treats Fans to Ultimate Championship
On Feb. 21, loyal Bakugan fans will get a chance to compete in the game’s Baku-Con U.S. Championship tournament in New York City’s Roseland Ballroom. The championship is the culminating event of its 2010 national tour, which started hitting convention centers last month. Bakugan is an action strategy game that’s gaining the kind of popularity...
‘Shear Genius’ Styles Salon at Sundance
Bravo’s series “Shear Genius” at the 2010 Sundance Film Festival presented a Shear Genius salon where celebrity stylists created hairstyles for A-listers and provided fans an inside peek at the show. The salon featured hair care products from Nexxus, which sponsors the series. Jonathan Antin, one of the judges on the show, and Nexxus creative...