B-to-C Events
Maybelline Pop-up Offers Mini-Makeovers During Fashion Week
As the official cosmetics sponsor of Mercedes-Benz Fashion Week, this year Maybelline engaged consumers a with a pop-up makeover experience that focused on bringing backstage fashion secrets and beauty trends to the masses. A new Fashion Week strategy this year for Maybelline, the pop-up allowed the company to promote more engagement with consumers.
AmEx Cardmembers Enjoy Skybox Seats
During last week’s Mercedes-Benz Fashion Week, held for the first time at Lincoln Center, official sponsor American Express offered an array of fashion-related events and experiences exclusively to its cardholders.
Stella Artois Crowns Draught Master
Last Friday a crowd of approximately 700 attended the Stella Artois Draught Master Championship Event at Boston’s Liberty Hotel. Constructed in 1851 and formerly the Charles Street Jail prior to a $150 million renovation, the venue’s finely preserved panopticon structure made for a night of multi-level interactive experiences and high-level brand engagement—all within view of...
Bravo Samples Desserts in Three Cities
To generate buzz for the third incarnation of Bravo’s “Top Chef” series, “Top Chef Just Desserts,” the network put branded gourmet dessert trucks on the streets of Chicago, Los Angeles and New York City, and used Facebook and Twitter to disclose each location minutes before arriving at each stop. The trucks were part of a...