B-to-C Events
Chrysler’s Events Drive Consumers into Dealerships
To encourage test drives and drive foot traffic into its dealerships, from March 16 to 23 Chrysler is executing the Premiere Event, an integrated campaign that offers consumers $25 gift cards and a chance to win a 2011 vehicle. Almost 2,000 of the group’s dealers, representing 86 percent of the Chrysler, Jeep, Dodge and Ram...
Walmart.com Launches a Nationwide Tour
To educate consumers about its video game offerings, Walmart.com is bringing its online world to life via the Walmart GameCenter Mobile Bus Tour, a program that will be hitting festivals, trade shows, concerts, sporting events and colleges through December. The tour travels in a 48-foot truck that unfolds into a gaming center with 16 Xbox...
Lifeway Foods Launches Experiential Tour
Lifeway Foods on March 11 launched The Lifeway 25th Anniversary tour, a national sampling program to promote the immune-building and digestive properties of its line of Kefir products. Kefir is a creamy, milk-based smoothie-like beverage that is packed with probiotics that foster digestive health. The 11-week tour kicked off at the Natural Products Expo West...
Merck Hits the Streets to Sample hydraSense
To promote its new portable hydraSense ToGo nasal saline inhaler, Merck is activating sampling teams on the streets of Montreal and Toronto from now through March 18. In each city, a team of three brand ambassadors deploys from a branded Ford Transit van in high-traffic areas to hand out samples of the new easy-to-carry individual...