B-to-C Events

With its new Activite Pop activity tracking device slated to launch in late March at Best Buy and online, Withings took a three-pronged experiential approach to connecting with digitally savvy attendees at SXSWi. From street teams, to dance classes to a “silent disco” at Mashable House, the brand integrated itself into the informal, party atmosphere […]

Our inaugural Best Places to Work in Events recognizes the agencies and partners that deliver the best work experiences, provide the most employee support and have superior office environments and cultures across the industry.

Tacos, tequila and food porn. Only at South by Southwest could all three be combined aboard a flamboyant three-day bus tour in the name of experiential marketing. And that’s exactly what happened at the interactive portion of this year’s festival, where the Austin-based digital marketing agency Tocquigny (rhymes with bikini) enhanced its popular Taco Tour […]

Authenticity is one of those words we hear a lot in relation to marketing, but very few businesses (or marketers, for that matter) really understand the concept. If you’re thinking of authenticity as a marketing strategy, you’re missing the point. Read our SVP, Creatives views on how listening, engaging and humanizing can lead to authenticity.

Internal meetings are now infinitely more attendee-centric. The perfect internal meeting opens up possibilities for attendees to learn new skills, meet with peers from other areas of the company and the world, and to engage with each other and your brand in a way that strengthens those connections. In our latest ebriefing: Insights & Ideas for Upgrading Your Internal Meetings, you'll see what it takes to create a successful company meeting.