B-to-C Events

February 14, 2011

Nissan’s Leaf Tour Generates 20,000 Pre-Orders

Thanks in part to the success of Nissan’s Drive Electric mobile tour, the automaker has secured 20,000 pre-orders of it’s new Leaf, the first mass-produced, 100-percent electric vehicle. Drive Electric launched on Oct. 1, will continue until the end of March and then will relaunch again this spring. Consumers can preregister for the tour experience...

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February 9, 2011

Fashion Week Activations Go Off the Runway

There were two ways for a non-sponsoring brand to get in on the Mercedes-Benz Fashion Week action this September in New York City: get official and join the Fashion’s Night Out festivities, or go guerrilla. Here, EM shows you some of the best in each category. FASHION’S NIGHT OUT

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February 9, 2011

Maybelline Makes Makeover Magic

As the official cosmetics sponsor of Mercedes-Benz Fashion Week, this year Maybelline engaged consumers at an offsite pop-up experience located in the Late Show with David Letterman building that focused on bringing backstage fashion secrets and beauty trends to the masses. A new Fashion Week strategy this year for Maybelline, the pop-up allowed the company...

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February 9, 2011

American Express Gives Guests VIP Treatment

Throughout Mercedes-Benz Fashion Week, official sponsor American Express offered an array of fashion-related events and experiences exclusively to its cardholders. The centerpiece of the sponsorship program was a partnership with Architectural Digest in which the company commissioned renowned interior designer Bill Sofield to create the American Express Skybox, an exclusive space situated above Lincoln Center’s...

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