B-to-C Events
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Partner Content
Going green at corporate events
Every year, Earth Day on April 22nd reminds us about the importance of being sustainable and environmentally conscious in our lives and businesses.
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Partner ContentGMR Named a Best Place to Work in Events
“Amazing things happen when you ask employees about employers,” wrote Event Marketer’s editorial team. "They give you the real scoop."
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B-to-C EventsQR Codes: Air Wick’s Mall of America Pop-Up
Air Wick offered visitors to its Home is in the Air pop-up at Mall of America a personalized experience by using QR codes that tracked their preferences and fostered ongoing conversations about its newest product—the Air Wick Life Scents collection. Life Scents is based on technology that allows the fragrance to constantly change, so that […]
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B-to-C EventsLG Recruits Consumers In Final Four Fan Fest Experience
To strengthen its sponsorship of collegiate sports, LG returned to the NCAA Final Four Fan Fest April 3-6 at the Indiana Convention Center in Indianapolis, IN, with a brand new footprint. Different from previous years’ experiences surrounding LG House, and products displayed in a home environment, the new 4,500-square-foot LG Training Facility was designed like […]
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BlogMeet-Up Trends: The White House’s First InstaMeet
We’ve heard of Twitter tweet-ups and Meetups, but the White House a few weeks ago helped shine a spotlight on another meet-up trend: the InstaMeet for Instagram. On March 21, America’s most famous address opened its doors to a select group of Instagram users for the 11th Worldwide InstaMeet, selecting 20 Instagrammers from an applicant pool […]