B-to-C Events

The Dirty Girl Mud Run is just that—dirty. So, for a second year in a row, Kenmore is, quite appropriately, stepping in to help runners clean up with an interactive laundry center at 15 regional race sites. Kenmore is the official household appliance sponsor of the series, an original women-only national 5K muddy, obstacle race […]

We’ve all been at an event with a photo booth and

Last month our Chief Advocacy Officer, Stuart Sheldon sat with Debbie Lindner, the Chief People Officer of BBDO Atlanta, Katie Harmon, the Marketing Manager at Creative Circus, and Zakia Holland, the Senior Brand Activation Manager at Coca-Cola, on Midtown Business Radio. In this engaging radio show, Debbie talks about her institution finding creative types such as painters, poets, musicians, and helping them channel their creativity into advertising.

Move over, Grumpy Cat. The world’s “original celebrity cat,” 9Lives cat food brand’s Morris the Cat, was recently rebooted at the South by Southwest music, film and interactive festival this March, where he served as a feline tech correspondent. For the beloved orange tabby, who starred in more than 50 TV commercials in the ’70s and […]

In an effort to promote their up and coming show High Profits, CNN has decided to go the route of experiential guerrilla marketing. The fully branded mobile tour activation is taking place throughout Manhattan and parts of Brooklyn to generate excitement for the premier through Friday, April 17th.