B-to-C Events

As we continuously pull our data for our client's program recaps, we are asked this often: How do you measure your ROI in social media? The answer: calculate it. There are a variety of analytics tools to use for almost every social media channel. So just how do you create a stellar social media analytics report showing ROI?

Benjamin Moore riled up New Yorkers last month by building a talking replica of the Boston Red Sox’s famous Green Monster in the heart of enemy territory at 21st Street and 3rd Avenue in Manhattan. The Monster, originally nicknamed “The Wall,” has been a part of Fenway Park (home of the Red Sox) since it was […]

After a successful inaugural year targeting retail associates in 2014, Weber has expanded the Weber Grill Academy Experience mobile tour—and this spring, the brand is evolving the strategy to include a consumer-focused leg in the schedule. The program, which launched in February, has expanded from two touring units to three units, splitting coverage across the […]

The “blogosphere” has grown up. Yes, bloggers are still self-publishers. It’s what distinguishes them from traditional media. But today’s top bloggers can wield enormous power and influence over purchase decisions. According to one study, 41 percent of consumers say that blogs are among the top three sources that influence their purchase decisions, beating out branded […]

If you were bummed out that Cinco de Mayo fell on a Tuesday this year, you weren’t alone. So was Dos Equis, the Mexican beer brand, which got a jump on the celebration with Dos De Mayo, a campaign that not only offered a play on words but a two-pronged experiential approach that involved on-premise […]