B-to-C Events
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B-to-C EventsHow To Stop Busy Consumers In Their Tracks
Kipling earlier this month brought its Make Happy campaign to New York City, distributing flowers, metro cards, sweet treats and Kipling-branded gifts to busy commuters passing through Herald Square. If its bright pink branded truck wasn’t enough to catch their attention, the friendly brand ambassadors who invited them to stop and share what makes them […]
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Partner ContentThe Viral Impact of Events: Best Practices to Amplify Event Content
Live events provide an authentic platform with which to engage and expand audiences and fully galvanize brand communities.
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Partner ContentGMR: Chobani & Weber Shine at the 2015 Ex Awards
GMR and clients took home top honors in the 2015 Ex Awards. Chobani topped the “Best Mobile Marketing Campaign” category for their nationwide sampling program, while Weber brought home “Best Vehicle Design” for the Weber Grill Academy.
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B-to-C EventsSpecial Report: The 2015 Ex Awards
It’s not your imagination: This industry is on a roll. Fact is, we started the Ex Awards 13 years ago to recognize what back then was just a handful of experiential programs that were showing others in this burgeoning industry how viable and valuable live events could be.
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B-to-C EventsGrand Ex: Bud Light, Mosaic and the Best Campaign of the Year
Going to Town: Surprise and Delight, Social Currency and Content Collide at Whatever, USA It was, it is, it will be—one for the textbooks. A goal so ambitious it required the creation of an entirely new blueprint to reach an entirely new audience. A strategy so dependent on live experiences it forced the rest of […]