B-to-C Events

Citi on April 18 rewarded members of its ThankYou rewards card program with a VIP experience at the inaugural Global Citizen 2015 Earth Day festival, held on the National Mall in Washington, D.C. The event included performances by artists such as No Doubt, Usher and Train, and speeches by dignitaries and corporate innovators. The mission […]

GMR is happy to be supporting Comcast as one of the agencies of record working on Xfinity and Taylor Swift's partnership for The 1989 World Tour.

SPAM has hit the road with legendary Food Network Chef Sunny Anderson to show consumers new, creative and high-end ways to use its classic canned meat product. As part of the coast-to-coast SPAMERICAN Food Truck Tour rolled out by Hormel Foods, Anderson and the food truck are traveling across the country to events in 12 […]

Companies are exploring non-traditional methods to break through the noise, and are beginning to practice Guerrilla Marketing more and more. Traditionally used by small businesses, many large companies have started relying on guerrilla tactics to stand out, drive buzz and consumer generated content. We thought it would helpful to list our top 7 things about Guerrilla Marketing that we feel your boss would want to know.

Walgreens has launched a five-week campaign that has consumers buying and wearing red rubber clown noses then snapping silly selfies for a chance to attend a televised Red Nose Day fundraising event in New York City. NBC will air the three-hour special, which will take place on May 21 and feature comedians, musicians and Hollywood […]