B-to-C Events
The New York City DOT Drives Home Sober Message
During the month of December, the Big Apple’s Department of Transportation is unleashing brand ambassadors all over the city to hand out free rides in city cabs, buses and on the subway to fight drunk driving. The anti-DUI program is part of the ongoing “You the Man” initiative, which seeks to establish the coolness of...
SWRV Swings into Gear with Mobile Tour
SWRV in December hit the road in a Nissan Cube to promote the SWRV interactive music video network in which viewers, not vee-jays, call the shots. Called the SWRV Space Mobile Tour, the effort gives consumers the chance to see what it’s like to introduce a music video, create and star in a video dedication...
BIC Slows Down Commuters with Giant Crossword Puzzle
To put its latest Easy-Glide System pens in people’s hands, BIC created an interactive experience at high-traffic train stations and malls from Nov. 10 to Dec. 3. The program kicked off at Grand Central Terminal in New York City where the brand put up a giant eight-foot by 12-foot crossword puzzle that could be solved...
Pioneer’s Auto Booth Generates Sales
To put its car audio and satellite navigation systems in the hands of its primary target—18- to 35-year-old male drivers—Pioneer’s United Kingdom division has beefed up its marketing efforts with experiential tactics that in six days in November helped generate $25,000 in direct to consumer sales. All of the action happened at the brand’s 620-square-foot...