B-to-C Events

It’s that moment you survey the crowd at a music festival from an exclusive vantage point. That moment your kid plays catch with a professional baseball player. That moment you surprise your sweetheart with the ultimate culinary date night (you rock star, you).

Marketers looking at concert event sponsorships to amplify brand messaging are looking in the right direction. A new study by event marketing technology company Tagkast has found that, among all event attendee types, concert attendees are most likely to share branded photos on social media and produce social endorsements for brand sponsors. Concert activations hold […]

8 Questions to Ask Your Experiential Agency

eSports fans are expected to rival American football fans by 2017. Is your brand ready to jump on the bandwagon? Here's what you need to know in 60 seconds - from GMR Marketing.

Experiential marketing led the way in marketing expenditure during the second quarter of 2015, according to the latest Bellwether report. GMR Managing Director (London) James Hunt sat down with Event magazine to discuss the findings, which reported +7.4% of experiential marketing agencies recording growth in marketing budgets.