B-to-C Events

“Trends, like horses, are easier to ride in the direction they are going.” – John Naisbitt

There is never a shortage of innovation and surprise at Event Marketer’s annual EVENTtech conference and there is sure to be more of the same at this year’s 5th annual event. Taking place at the Bellagio in Las Vegas, EVENTtech is a 3 day conference from November 2nd – 4th where the latest trends in event technologies are presented, giving brands and agencies new life to their programs going into the New Year.

When wearable advertising is the perfect fit, Anthem Branding is the place to shop for stellar design. Our team of experts creates and produces custom headwear that brand fans are proud to show off.

Columbia Sportswear on Oct. 7 brought the company’s Pacific Northwest heritage to life at a press event on New York City’s Lower West Side that showcased its latest technical product and a Tested Tough brand platform that launched two days later in 63 markets. The campaign, at a reported $50 million, is the company’s largest […]

For Goodyear, the sponsorship of the new Akron Marathon Rubber City Race Series Half Marathon & 10K wasn’t just an opportunity to engage and support the community in which its global headquarters is located. The sponsorship also offered an opportunity to boost engagement within—starting with the brand’s employees in the lead up to race day […]