B-to-C Events

Dating app Tinder introduced the platform’s latest offering in true Hollywood fashion on June 17 with a glitzy launch event featuring performances by Jason Derulo and Zedd at Santa Monica Airport’s Hangar 8. Assembling a curated audience of more than 1,000 of Los Angeles’ most fashionable influencers, the brand introduced Tinder Plus—a paid subscription-based version […]

Hard to believe we've been on the road 20 years with the world's largest grill. And it's just as popular as ever!

Savvy marketers know that millennials love experiences more than material objects. But new data suggests self-expression might be just as powerful a driver among this coveted demographic. According to a 2014 study by Nielsen, “Businesses and anyone else trying to reach this generation, would be wise to give them the tools to self-express.” With that […]

OK, I’ll admit it. When I signed on earlier this summer to volunteer at the Travelers Championship in Cromwell, CT, I didn’t quite know what I was in for. Anyone ages 16 and older can take part in more than 20 volunteer opportunities, and the golf tournament relies on more than 4,000 volunteers who serve […]

Friskies leveraged a little friendly feline competition between social media “celebri-cats” Grumpy Cat and Nala Cat to promote its varied cat food products on Aug. 20 in New York City. The Friskies Create & Taste Kitchen, located in a tricked-out “industrial cool” space at 1701 Broadway, offered fans meet-and-greets and games, and raised awareness and donations for […]