B-to-C Events

Ah… Mindfulness. That peaceful state of being in the present, tapped into life’s quiet realms, free from worry about tomorrow or what to serve for dinner tonight. While mindfulness has traditionally been the purview of Buddhist monks and yoga practitioners, it has more and more entered the American mainstream. Event marketers have taken notice and […]

Okay, so there weren’t as many runners at the 6:30 5K Team EventTech run as there were on Tuesday, but hats off to the nine that got up and out for a chance to tour a different course through downtown Las Vegas. The show took off at 9:00 sharp and the day’s Learning Labs filled […]

Ever the hardcore bunch, 16 event marketers started the day at 6:20 a.m. for an official 5K Team EventTech run along the Vegas strip. Several runners said they spotted a few of their fellow attendees just coming in from a night on the town, but, you know… what happens in Vegas. Breakfast was served at […]

We partnered with Denver agency, Motive, to produce apparel and merchandise for Pepsi's Hyped for Halftime campaign at the 2015 Superbowl.

14 Ways to get Food and Beverage Brands Into the College Market