B-to-C Events

Take a moment and think back on everything you’ve ever learned. Which lessons stick out in your mind? Chances are the most memorable are the lessons that you connect to emotionally. Whether you’ve been in a classroom recently or haven’t cracked a book in years, the lessons that tend to stick with us are ones that create an emotional response or resonate on a visceral level. The emotion generated could be any number of a wide range of emotions – joy, sadness, fear, anger, surprise, pride, empathy – but the important thing is that while you learned that information you felt something.

The new indication for your product is launched! You have been living in a hotel for days, teaching and motivating your sales force. All but a handful passed their certification this morning, cheered through the closing session, and are now headed to the airport with a boxed lunch in hand. But did you get the most value out of your certification session? After months of planning, writing, revising and starting from scratch, it is easy to discard what is arguably the most important measure of your training.

It's not enough to simply host an event. The ability to measure the event after the fact is crucial to evaluating success and planning future events. When thinking about today’s measureable factors—and how to use them to illustrate value—there are four main areas.

We asked. Our event suppliers answered. This infographic will share statistics on the most requested months for events, average length of incentives and meetings and how soon you should book your corporate meeting or event.

The Moderne team recently returned to Las Vegas for the 2015 Event Tech Conference to lead a session on Renewable Energy & Events together with our Pavegen technology partners. We were also there to explore the all the newest tech to boost your marketing efforts, from events to digital media. Below are the our favorite takeaways from Event Tech.