B-to-C Events

Did you say break the mold? You came to the right place.

Turn the mobile device into an unlimited event engagement and measurement tool

New York, N.Y. (Nov. 19, 2015) – inVNT, a global brand

Activision’s Call of Duty: Advanced Warfare experience at E3 last year engaged fans as never before. How? Through “dramatic agency,” a term discussed by Rob Troy, chief creative officer, and David Wilson, executive producer, at Ant Farm, in their session on The Art and Science of Event Media at EM’s EventTech, which took place Nov. […]

The new indication for your product is launched! You have been living in a hotel for days, teaching and motivating your sales force. All but a handful passed their certification this morning, cheered through the closing session, and are now headed to the airport with a boxed lunch in hand. But did you get the most value out of your certification session? After months of planning, writing, revising and starting from scratch, it is easy to discard what is arguably the most important measure of your training.