Archive

B-to-C Events

  • Time Lapse: Building Coffee-mate’s Sampling Activation

    Nestlé’s Coffee-mate brand turned sampling into the ultimate finals week survival resource on the campus of Ohio State University with a 20-foot high coffee cup installation and activations designed to help students recharge. Located in the South Oval, the activation offered massages, games, music and charging stations as well as copious amounts of free coffee—that […]

  • Coffee-mate Fires up Finals with Social Media Deliveries

    Nestlé’s Coffee-mate brand turned sampling into the ultimate finals week survival resource on the campus of Ohio State University with a 20-foot high coffee cup installation and activations designed to help students recharge. Located in the South Oval, the activation offered massages, games, music and charging stations as well as copious amounts of free coffee—that […]

  • StubHub Game Show Names L.A.’s Biggest Superfan

    StubHub on Nov. 12 unleashed some of Los Angeles’ wildest supporters inside Microsoft Square to determine the city’s number one superfan. Leveraging a live game show format, the brand invited seven competitors to complete a series of challenges resembling the NBA’s annual Draft Combine as part of its cross-channel Let Your Fan Out campaign. The […]

  • Is Event Staffing a commodity? Are All Vendors The Same?

    Is event-staffing a commodity? Are all vendors the same? Choose your partner wisely; Event-Staff are the face and mouthpiece for your brand!

  • Electric Forest Music Festival

    Electric Forest is a 4 day music festival in Rothbury, Michigan, that focuses on electronica and jam bands.