B-to-C Events

Nine Ways To Protect Your Customer Data

It’s ranked as one of the worst data breaches in history, as 40 million Target customers’ credit and debit card information was stolen at the peak of the 2013 holiday shopping season. In early January, Target then announced that 70 million more customers may have had their personal information, like addresses and phone numbers, compromised...

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The Measure of Success: Tools You Can Use

So, you’ve set a clear and measurable goal for your event or conference and have established the metrics that matter. You’ve got service providers to analyze your email marketing campaigns and social media efforts. Here is a rundown of additional measurement tools to deploy, some off-the-shelf, some proprietary, some tried and true, and some new...

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Olympic Sponsor: How Citi Activated At Home

Sponsors traditionally build huge pavilions at the site of the Olympic games, but Citi, the official bank of the U.S. Olympic and Paralympic team, broke that tradition earlier this year when it activated its Team USA sponsorship in New York City instead of Sochi. Travel difficulties, challenges with visas and security issues contributed to the bank’s...

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