B-to-C Events
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Partner ContentAimia Awarded Cvent Plannie for Best Event Feedback Strategy
Aimia has been named a 2016 Cvent Plannie Award winner for "Best Event Feedback Strategy".
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B-to-C EventsPhoto Gallery: Inside Jack Links’ Ultimeat Meatathon
How do you celebrate National Jerky Day in all its meaty splendor? If you’re Jack Link’s, you roll out a 612-foot long obstacle course and challenge consumers to feed their wild side. (Check out the full story here.) The brand activated its Ultimeat Meatathon event June 11-12 in Brooklyn, NY, as part of its sponsorship […]
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B-to-C Events10 Pop-up Strategies that Yield Lasting Impressions
From food to fashion to feminine care, brands of every variety are executing pop-up strategies to give consumers a taste of their products and services. Some last for a few days, others for a few hours, but however transient the experience, its impact extends far beyond the life of the activation. Following are 10 pop-up […]
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Partner ContentIMBA Custom Apparel
As an active non-profit organization, IMBA fights to preserve, expand, and enhance trail experiences for mountain bikers worldwide.
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B-to-C EventsData-Driven Storytelling Fuels Spotify House at Cannes
Spotify drummed up its biggest presence to date at the Cannes Lions International Festival of Creativity this year (June 18-24), providing insights on its global narratives and showcasing its in-depth understanding of user data. In addition to hosting events on the festival’s main stage, the brand activated its Spotify House for a fourth consecutive year, […]