B-to-C Events

Inside/Out: The World’s First Product Launch in VR

July 1, 2016

OnePlus—a hungry, young start-up with a passionate community of fans—wanted to launch their latest phone. But they didn’t want to do the typical mobile product launch—a CEO in on a stage standing in front of a big projection screen and talking for hours. More importantly, OnePlus wanted more than just press coverage; they wanted to engage their international community of fans, who helped build the brand. They needed a brand experience that would deliver global reach, showcase the product, offer a unique experience and resonate with fans as well as media.

B-to-C Events

Adobe Turns Student Works into Immersive Art Installations

June 30, 2016

Adobe juxtaposed the beauty of some of the world’s most fragile landscapes with the booming urban climate of Los Angeles’ Arts District through an immersive art installation unveiled just in time for Earth Day (April 22). The event, set inside a tunnel filled with projection mapped images and ambient sounds, featured the work of six […]

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