B-to-C Events

Jackson’s Honest Chips created the first organic coconut oil potato and tortilla chips with the goal to re-introduce healthy fats into the food chain.

Jack Link’s beefed up its sponsorship of the Brooklyn, NY-based Northside Festival (June 11-12) with a 612-foot long obstacle course that encouraged consumers to tap their primal side. Dubbed the Ultimeat Meatathon, the activation paid tribute to National Jerky Day—and EM was there to capture the action in all its meaty glory. The event marked […]

If you’re like the rest of us on Amazon Prime Day, you’re probably going crazy adding shoes, phone chargers, or whatever to your cart, but did you check out their restaurant delivery service?

Empire State Development, New York State’s chief economic development agency, on June 3 launched the I Love NY mobile tour, a program designed to educate New York residents (chiefly) about all the destinations located right within their state. Housed in an eight-foot by 16-foot foldout trailer pulled by an SUV, the activation is targeting festivals […]

Budweiser this summer is serving up cold beers and a little local flavor with Budweiser Country Club, a two-level barn experience activating at four country music festivals. The program, which marks a significant expansion of Budweiser’s investment in country music, kicked off at Stagecoach Festival in Indio, CA, April 29-May 1. The open-air build out, […]