B-to-C Events

Firestone, the official tire of INDYCAR, over Memorial Day weekend celebrated the 100th running of the Indianapolis 500 with VIP hospitality, a Race Mario social media-based sweepstakes and the Firestone & INDYCAR Fan Experience that included a digital tire interactive, an airbrushed tattoo station, a race tire bag toss and a racing simulator. It was […]

We’ve brought Starbucks’ Frappuccino and Doubleshot Energy throughout the country and now we’re bringing it to our blog! Moderne, in partnership with Latin Works, has wheeled thousands of samples to summer festival and event goers by way of Paletero cart and food truck. Keep reading to see how Moderne helped share Starbucks' Frappuccino and Doubleshot drinks!

Eldora Mountain Resort is a local ski resort about 20 miles from Boulder, CO.

Getting the attention of time-pressed, harried shoppers is no easy task, especially busy parents with kids in tow or one on the way. But that was the goal when Huggies took over the front area of the Babies R Us store in New York City’s Union Square one weekend in June for retail events that […]

Engaging influencers through live experiences is quickly becoming one of the smartest ways to augment a brand message, but not all influencer events are created equal. Some generate an explosion of content while others fizzle out without offering much in the way of amplification. Here are four recent influencer event strategies that leveraged the spirit […]