B-to-C Events

T-Mobile was about to announce a feature that would solve a major pain point for customers. People want to stream their favorite videos, shows and movies on their mobile devices without getting charged overage fees for their data consumption.

OnePlus—a hungry, young start-up with a passionate community of fans—wanted to launch their latest phone. But they didn’t want to do the typical mobile product launch—a CEO in on a stage standing in front of a big projection screen and talking for hours. More importantly, OnePlus wanted more than just press coverage; they wanted to engage their international community of fans, who helped build the brand. They needed a brand experience that would deliver global reach, showcase the product, offer a unique experience and resonate with fans as well as media.

Adobe juxtaposed the beauty of some of the world’s most fragile landscapes with the booming urban climate of Los Angeles’ Arts District through an immersive art installation unveiled just in time for Earth Day (April 22). The event, set inside a tunnel filled with projection mapped images and ambient sounds, featured the work of six […]

New hires and promotions in New York, Detroit and San Francisco offices

Jack Morton Worldwide, global brand experience agency, and Martin Lindstrom, international