B-to-C Events

The Maker Movement is captivating consumers worldwide and, according to some experts, could soon become a catalyst for a new era in our economy. But beyond the economic implications, the movement is also an influential platform for brand engagement. Its culture is difficult to categorize, and that is exactly what makes it so appealing to forward-thinking […]

Buick wanted to reconnect with consumers and show that their brand is more modern, stylish and high-tech than ever. And they wanted to do so in a way that would resonate with the people who matter most to them—people who love spending time with friends and family, and who love sports. Buick was an Official Partner of the NCAA Final Four. For Buick’s March Madness, they needed an experience that would not only resonate with the people they wanted to reach but would also cut through the noise, engage visitors, and showcase a whole new side of Buick.

Our design team began this journey with a meeting in the Ed Sullivan Theater with Stephen Colbert in January 2015. We then worked closely with the Colbert team to achieve Stephen’s vision of the new Late Show set. The main goal was to both feature the grand architecture of the Ed Sullivan Theater as well as create an intimate conversation area for Stephen’s interviews. The design features the columns, stained glass windows, and architectural ornaments found in the theater.

T-Mobile was about to announce a feature that would solve a major pain point for customers. People want to stream their favorite videos, shows and movies on their mobile devices without getting charged overage fees for their data consumption.

OnePlus—a hungry, young start-up with a passionate community of fans—wanted to launch their latest phone. But they didn’t want to do the typical mobile product launch—a CEO in on a stage standing in front of a big projection screen and talking for hours. More importantly, OnePlus wanted more than just press coverage; they wanted to engage their international community of fans, who helped build the brand. They needed a brand experience that would deliver global reach, showcase the product, offer a unique experience and resonate with fans as well as media.