B-to-C Events

April 18, 2012

NBC Sports Builds Trophy Fountain

To promote its coverage of the NHL’s Stanley Cup Playoffs, which kicked off on April 11, NBC Sports built a giant replica of hockey’s prestigious Stanley Cup and placed it in the middle of Times Square for three days (April 11-13) where it functioned as a working water fountain.

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April 17, 2012

Glaceau Hydrates Volleyball Qualifier

Glaceau’s vitaminwater brand provided a hydration lounge at this year’s annual Big South National Volleyball Qualifier March 30 to April 1 at Atlanta’s Georgia World Congress Center. Big South attracted 1,164 teams, 50,000 attendees and more than 14,000 girls ages 10 to 18, who competed in the tournament.

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April 16, 2012

Courvoisier Gives Photo Activations A Boost

Courvoisier is using an Augmented Reality app-based photo activation to drive viral buzz for the launch of the newest addition to its line of cognacs, C by Courvoisier, at clubs, bars and restaurants in seven markets. On-site, brand ambassadors approach consumers with iPads to demonstrate how the app works and encourage them to download it....

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April 16, 2012

Nestlé Booth Brings Attendees Home

The American Dietetic Association’s annual Food and Nutrition Conference and Expo, which gathers more than 8,000 registered dietitians, nutrition science researchers, policy-makers and healthcare providers, is a big deal for Nestlé.

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April 10, 2012

Torani’s B-to-B Mobile Tour Stirs Up Consumer Interest

Italian coffee syrup brand Torani this summer will launch a new mobile tour aimed at the consumer market. Torani, which is headquartered in San Francisco, will kick off the tour in May at the 75th anniversary celebration of Golden Gate Bridge. From there the tour will hit festivals and fairs, such as the Portland Rose...

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