B-to-C Events

B-to-C Events

January 28, 2010

EM Follows Up on Five Years of Cover Stories

EM Follows Up On Five Years Of Cover Stories Dean Acheson may have said it best. “Always remember that the future comes one day at a time.” In the event business the future comes one engagement at a time. As the industry continues to speed up gone are the days when live marketing was looked...

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January 28, 2010

Where Are They Now: Don Schmid

October/November 2002 Chrysler Back then: In his role as chief mechanic of DaimlerChrysler’s global event portfolio Don Schmid director-global event marketing was our very first cover boy. Schmid revved up 1 500 events half of which supported the street-smart Dodge brand the other half split between Jeep and Chrysler. Programs included the X Games sponsorship...

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January 28, 2010

Where Are They Now: Michael Lynch

February/March 2003 Visa Back then: Cover stud Michael Lynch senior vp-sponsorships and events was heading up Visa USA’s “secret regime” in the battle for consumer share of wallet. Lynch’s chief weapon sponsorships at the time included the Olympics which runs through 2012 the Super Bowl Halftime Show horse racing’s Triple Crown NASCAR and new in...

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January 28, 2010

Where Are They Now: Chevrolet

June/July 2003 Chevrolet Back then: Chevy’s team was finally rested up after the 2002 Olympic Torch Relay the largest marketing initiative in GM’s history. It was a 117-city extravaganza involving 11 000 torchbearers witnessed by 13 million cheering fans across 14 000 miles covered by 43 Chevy Tahoes Suburbans motor homes and then all-new Avalanche....

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January 28, 2010

Where Are They Now: Lego

August/September 2003 Lego Back then: When Vince Rubino marketing programs project manager appeared with Michael Boland senior brand manager and Paul Schou vp-brand marketing event marketing was at an all-time high for this kid-focused brand. The Bionicle Unleashed van was about to roll (one of five mobile tours that summer) along with sports leagues partnerships...

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