B-to-C Events
Samsung Demos ‘Genome Project’ in Times Square
As part of the U.S. Olympic Committee’s Road to London celebration, which was presented by Hilton HHonors and took place in New York City’s Times Square on April 18, Olympic sponsors including Samsung, Hilton HHonors and Chobani engaged fans in interactive experiences to promote the games and the athletes. The day marked the 100-day countdown...
Kellogg’s Reels In Anglers For Sponsorship
Kellogg’s is sponsoring the Walmart FLW Tour, the prestigious outdoors bass fishing tournament that’s making 11 stops nationwide until October. Next stop will be Potomac River in National Harbor, MD from May 17 to 20.
Tastykake Takes MINI Cooper On The Road
For the relaunch of the new Tastykake Mini Donuts packaging, which now comes in a resealable bag, the company branded a royal blue MINI Cooper and topped it with a frosted doughnut. The vehicle was the centerpiece of its sampling program, which visited malls, ballparks, retailers and high-trafficked areas in the brand’s hometown of Philadelphia...
How Canon Turned A Contest Into A Live Portfolio
Canon last November held a red-carpet premiere at New York City’s Museum of Natural History to launch “When You Find Me,” a short film inspired by eight winning photos submitted in an online user-generated contest. During that evening, 600 guests filed through a gallery that showcased each of the more than 96,000 submissions before the...