B-to-C Events

The struggle has been real for both the restaurant industry and consumers itching to dine out safely amid the pandemic, so for the month of April, food ordering app Seamless is delivering a whole new way of enjoying takeout to support its restaurant partners and engage hungry New Yorkers. Rolling through Manhattan, Brooklyn and Queens […]

Visibility can play a critical role in elevating careers. In recognizing the unique challenges facing people of color in this industry and beyond, we developed Experiential in Color, a program designed to share the perspectives of diverse, brand-side rising stars. The goal is to help generate a stronger pipeline for event marketing roles for people […]

Four Lessons Learned from Stratasys’ Mobile Showroom Experience Brands reliant on industry shows this year have faced a number of challenges in the wake of postponements or pivots to virtual. Among them, 3D printing technology company Stratasys, which hit the road in November to meet customers at their doorsteps in a showroom experience aimed at […]

As the U.S. reaches a turning point in the pandemic, smart marketers are now drafting event programming for later this year ahead of what experts predict will be a mad summer rush. And in the case of traditional Mexican salsa brand Herdez, it’s a matter of lifting a garage door and shifting its fully branded […]

For a series whose premiere episode prominently features a rainbow-striped crop top, using a fashion installation as a marketing vehicle seems more than fitting.