Launches
Tinder’s Airline Event Keeps Influencers Swiping Right
Dating app Tinder introduced the platform’s latest offering in true Hollywood fashion on June 17 with a glitzy launch event featuring performances by Jason Derulo and Zedd at Santa Monica Airport’s Hangar 8. Assembling a curated audience of more than 1,000 of Los Angeles’ most fashionable influencers, the brand introduced Tinder Plus—a paid subscription-based version...
Self Expression Drives Palm Breeze Launch
Savvy marketers know that millennials love experiences more than material objects. But new data suggests self-expression might be just as powerful a driver among this coveted demographic. According to a 2014 study by Nielsen, “Businesses and anyone else trying to reach this generation, would be wise to give them the tools to self-express.” With that...
Lipton Iced Tea’s Launch Event Sparkles at Sundance
There was a different sort of bubbly on the scene at the Sundance Film Festival—tiny bubbles at Lipton Iced Tea’s launch event for its new sparkling tea line. The 125-year-old brand’s presence in Park City, Utah, a three-day pop-up lounge, helped kick off a three-month sampling tour to promote the sparkling teas at festivals across...
Method Rolls Out ‘Laundry Smarts’ Campaign
Eco-friendly home care company Method on May 13 launched “Laundry Smarts,” the second phase of a campaign designed to raise awareness for its new laundry detergent, which hit shelves earlier this year. The program combines an interactive mobile clothing donation truck in New York City with several digital elements including a microsite and video launched...