Festivals & Fan Cons
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B-to-C Events
Pandora Concert Rewards Country Music Fans in NYC
Pandora on Oct. 18 held a country music event, in an unlikely place—New York City. The event, called Women In Country, was free to Pandora listeners in the Big Apple who had either added stations based on the three female artists who performed—Martina McBride, Cassadee Pope and Raelynn—or had expressed preferences (thumbs up, station adds) […]
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B-to-C Events
The %$#&*@^ Catalina Wine Mixer Goes Live
When Ben Villalobos moved to Catalina Island off the coast of California a little over three years ago, his friends wouldn’t stop referencing the Catalina Wine Mixer—the %$#&*@^ Catalina Wine Mixer, actually. The fictitious event was featured in the hit Will Ferrell comedy “Step Brothers,” released in 2008, and is an oft-quoted scene. “Once I […]
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B-to-C Events
Inside Essence Festival: Big Brands, Big Experiences
What started 20 years ago as an anniversary event for Essence magazine has grown to attract a half a million annual attendees Essence Festival has been called many things—the Super Bowl for African-American Women, a mecca of African-American culture, a party with a purpose. After spending two days in New Orleans at this celebration of […]
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B-to-C Events
Samsung Leverages a 15-Second Video Strategy
Looking to get its technology into the hands of young-minded Canadians, Samsung Canada is tapping into their love of music and film—and the rise of the 15-second video. The brand this summer brought its Galaxy S6 and S6 Edge mobile phones with their powerful camera capabilities and fast-charging functionality to three of the country’s summer […]
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B-to-C Events
Pizza Hut Engages Gamers with a Retro Arcade
Pizza Hut geeked out with the best of them Aug. 7-9 as title sponsor of the RTX 2015 video game and digital video festival in Austin, produced by Rooster Teeth. Rebranded as RTX Delivered by Pizza Hut, the show marked its fifth and biggest year to date with more than 40,000 attendees celebrating the world […]




