Festivals & Fan Cons
-
B-to-C EventsGrumpy Cat and Friskies Unite for #CatConcoctions
Friskies on March 12 and 13 leveraged the influence of pop culture icon Grumpy Cat to promote its newest wet cat food offering, Cat Concoctions, at the South by Southwest Interactive (SXSWi) festival. The activation marked the fourth year the brand has teamed up with the frowning feline to create a consumer experience at the […]
-
B-to-C EventsWhat’s Driving Honda’s Thriving Music Strategy
Honda on March 22 announced at a “Race Cars and Rock Stars” press event at the New York Auto Show that Demi Lovato and Nick Jonas will headline its 2016 Honda Civic Tour. At each stop on the 37-city tour, one ticket holder and a guest will receive a backstage VIP experience, including an arena […]
-
B-to-C EventsCool Effect Addresses Climate Change at SXSW
According to the Yale School of Forestry and Environmental Studies, there are over 130 million Americans who are alarmed or concerned about climate change. With that in mind, San Francisco-based nonprofit Cool Effect took to the streets of Austin from March 11-15 to unveil the beta version of its digital climate change platform to the […]
-
B-to-C EventsMophie Evolves its SXSW Strategy with Device-Saving Dogs
There’s a lot of noise at SXSW, but mobile battery case maker mophie chewed out a niche for itself for a second year—with St. Bernard dogs. Continuing its mission to rescue dying phones, the brand partnered with Indian Motorcycle and the St. Bernard Foundation for what it called “Bad to the Bone.” Every hour from […]
-
B-to-C EventsInside American Greetings’ Analog SXSW Experience
American Greetings sent some ripples through the digital world of South by Southwest Interactive with an activation that cut right to the core of its brand essence—the need for simplicity and the importance of human connections in today’s high-tech landscape. The three-day experience, called Analog by American Greetings, marked the brand’s first appearance at SXSWi […]