Archive

Festivals & Fan Cons

  • Southwest Sponsors a Startup Pitch Competition
    B-to-C Events

    How Southwest is Connecting with Business-Minded Millennials

    Southwest Airlines at Music + Ideas Festival 2016 Southwest Airlines in April helped student entrepreneurs take their business concepts “from the dorm room to the boardroom” with its title sponsorship of the Music + Ideas Festival 2016 spring tour. Aligning itself with festival creator RECESS, which launched the event in 2013, the brand aimed to showcase […]

  • Bud Takes on SXSWi with a Beer Garage
    B-to-C Events

    Bud Flaunts its Tech Savvy with Immersive Reality

    Budweiser Beer Garage at South By Southwest Interactive Goes 4D People don’t usually associate Budweiser with the world of high-tech. More often, images of cool guys, hot girls and adorable puppies and Clydesdales come to mind. But the Budweiser Beer Garage at South By Southwest Interactive changed all that for attendees who stopped by the […]

  • HBO_SXSW_Faces_HallSignage
    B-to-C Events

    HBO Live Wires the Hall of Faces from ‘Game of Thrones’ at SXSW

    HBO upped the tech ante during SXSW with a “Game of Thrones” experience that brought to life the macabre Hall of Faces scenes ahead of the season six premiere on April 24. Located at West 5th and Lavaca streets, the brand transformed the venue’s outward façade to make it look like the House of Black […]

  • Namecheap's Social Media Manager Plays Where's Waldo at SXSW
    B-to-C Events

    Namecheap’s Low-Budget ‘Where’s Waldo’ Stunt Goes Viral

    Where’s Waldo? From March 11-15 you could find him wandering through the South by Southwest Interactive festival (SXSWi), attracting the attention of thousands of consumers as he sported the signature red and white-striped shirt and hat from the classic children’s books of the same name. “Waldo” in this case was Wesley Faulkner, social media manager […]

  • Friskies and Grumpy Cat Team up for #CatConcoctions at SXSW
    B-to-C Events

    Grumpy Cat and Friskies Unite for #CatConcoctions

    Friskies on March 12 and 13 leveraged the influence of pop culture icon Grumpy Cat to promote its newest wet cat food offering, Cat Concoctions, at the South by Southwest Interactive (SXSWi) festival. The activation marked the fourth year the brand has teamed up with the frowning feline to create a consumer experience at the […]