Festivals & Fan Cons

Billboard brought hip-hop stars and their most passionate fans “Back to the Block” with an intimate concert series that returned the artists to their humble beginnings. In partnership with 1800 Tequila, the brand in May and June offered exclusive performances at venues that helped hip-hop stars break into the music industry. The tour included performances […]

Budweiser this summer is serving up cold beers and a little local flavor with Budweiser Country Club, a two-level barn experience activating at four country music festivals. The program, which marks a significant expansion of Budweiser’s investment in country music, kicked off at Stagecoach Festival in Indio, CA, April 29-May 1. The open-air build out, […]

The Maker Movement is captivating consumers worldwide and, according to some experts, could soon become a catalyst for a new era in our economy. But beyond the economic implications, the movement is also an influential platform for brand engagement. Its culture is difficult to categorize, and that is exactly what makes it so appealing to forward-thinking […]

More than 80 dirt-sport athletes, outdoor adventurers and social media influencers headed to the desert hills of Hualapai, AZ, for Hotel Tacoma, a three-day experience that gave a whole new meaning to the term “hotel."

Lincoln, the official vehicle of the 2016 Tribeca Film Festival and a signature sponsor of the event, which took place April 13-24 in New York City, regaled the film community with its Black Label Lounge where attendees could shoot footage, score scenes, watch a virtual-reality film and just kick back and relax. The lounge also […]