Festivals & Fan Cons
Honda Reignites Sundance Festival Sponsorship
Though Honda has had a presence at the Sundance Film Festival in Park City, UT, for the last two years, this year it maximized its sponsorship investment with a full-blown six-day experiential space called the Power of Dreams Experience. From Jan. 21-26, the brand showcased its most innovative products in a 5,800-square-foot gallery space. It...
Adidas Stands Out at Lollapalooza with Giant Shoebox
At this summer’s Lollapalooza music festival, long-time sponsor adidas boosted its visibility by propping a 16-foot by 30-foot branded shoebox constructed out of shipping containers next to the stage it sponsored. The activation was live in Chicago’s Grant Park from Aug. 6 to 8, and is part of an integrated campaign for the launch of...
PlayStation Connects With Music Fans At Bamboozle
Sony Computer Entertainment America leveraged its first-ever sponsorship of The Bamboozle Festival—a two-day alternative music festival at the Meadowlands Sports Complex in East Rutherford NJ—this weekend with a variety of activations surrounding its PlayStation brand.“The consumer there is very young creative and forward-thinking ” Donna Armentor senior manager-lifestyle alliances and consumer events at PlayStation told...
AT&T Leverages Its Own Technology At Lollapalooza
At Chicago’s Lollapalooza music festival held in Grant Park Aug. 1-3 title sponsor AT&T activated with an interactive experience showcasing its products and was the wireless sponsor of Mindfield an area designed to enhance the concert experience with interactive games and activities.