Festivals & Fan Cons

Armed with a two-story hospitality experience, nine lifestyle influencers and an old school vibe, American Express once again rocked New York City as a sponsor of the Panorama Music Festival, held this year July 28-30 on Randall’s Island Park. The brand returned to the festival for a second year with a two-pronged strategy aimed at […]

“Mr. Mercedes,” the killer new series on AT&T’s Audience Network based on the best-selling Stephen King novel by the same name, in July also made a killer impression at Comic-Con International: San Diego. The drama, which debuted on Audience Network on Aug. 9 and will run through 10 episodes, served up digital and physical engagements […]

Delivering one of its largest music-based experiences to date, American Express rocked the Panorama Music Festival for a second year with a two-story hospitality tent, a flock of lifestyle influencers and a retro vibe. The brand served as a primary sponsor of the two-year-old festival, held this year July 28-30 at Randall’s Island Park in […]

Maestro Dobel Tequila, a Proximo Spirits’ brand, drove home its “perfect blend of artistry and mastery” messaging at Lollapalooza, August 3-6 in Chicago, with live artists and branded experiences, including an activation in the general admission area and VIP footprint. In the general admission area, two artists worked side-by-side to create artwork that brought to […]

The inaugural Colossal Clusterfest, held June 2-4 in San Francisco in partnership with Superfly, was Comedy Central’s first foray into the world of large-scale comedy festivals. Three days packed with more than 50 comedians, five stages and plenty of live music entertained attendees of all stripes, while killer brand activations inspired by Comedy Central’s programming […]