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Festivals & Fan Cons

  • Honda Civic Tour This Year Features OneRepublic, Local Culinary High Notes
    B-to-C Events

    Honda Civic Tour This Year Features OneRepublic, Local Culinary High Notes

    The Honda Civic Tour, the automaker’s annual concert event series now in its 16th year, in July hit the road once again, this time with headliner OneRepublic along with a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the band. But this tour, based on insights from the band and its lead […]

  • HP at Panorama Festival 2017: More Interactives, Fresh Measurement Tactics
    B-to-C Events

    HP at Panorama Festival 2017: More Interactives, Fresh Measurement Tactics

    HP for a second summer went after the digitally savvy audiences at Panorama Music Festival, this year July 28-30 on Randalls Island Park in New York City, integrating its products into two high-tech experiences for attendees on-site. The first, The Lab, where nearly 200 HP products and accessories powered hands-on exhibitions by local artists handpicked […]

  • Knob Creek's Whiskey and Eggs Experience Hits Upscale Culinary Festivals
    B-to-C Events

    Knob Creek’s Whiskey and Eggs Experience Hits Upscale Culinary Festivals

    It doesn’t get much better than bourbon and smoked meats, and that’s exactly what Knob Creek brought to culinary festivals across the country earlier this summer in collaboration with ongoing brand partner Big Green Egg, maker of the popular kamado-style grill. Together, the brands brought their Whiskey and Eggs experience to passionate foodies, delivering premium […]

  • Giant Tick Head Breaks Through the Clutter at San Diego Comic-Con
    B-to-C Events

    Giant Tick Head Breaks Through the Clutter at San Diego Comic-Con

    It may be tough to cut through the clutter at San Diego Comic-Con, but a 20-foot-tall, blue tick head with animatronic antennae swinging in the breeze directly across from the San Diego Convention Center managed to do just that, and generate awareness for Amazon Prime Video’s new series called “The Tick,” as well. The Amazon […]

  • Kick up Your Heels With the Most Memorable Brand Activations at CMA Fest
    B-to-C Events

    Kick up Your Heels With the Most Memorable Brand Activations at CMA Fest

    When it comes to country music, it just doesn’t get much bigger than CMA Fest. It’s been called the Super Bowl of country music and compared to Mardi Gras. However you describe it, for four days in June, CMA’s hometown of Nashville becomes a country music mecca—a place where fans get their cowboy on as […]