Festivals & Fan Cons
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B-to-C EventsQ&A: Viacom SVP Gives the Scoop on Comedy Central’s Colossal Clusterfest Event
The inaugural Colossal Clusterfest, held June 2-4 in San Francisco in partnership with Superfly, was Comedy Central’s first foray into the world of large-scale comedy festivals. Three days packed with more than 50 comedians, five stages and plenty of live music entertained attendees of all stripes, while killer brand activations inspired by Comedy Central’s programming […]
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B-to-C EventsHonda Civic Tour This Year Features OneRepublic, Local Culinary High Notes
The Honda Civic Tour, the automaker’s annual concert event series now in its 16th year, in July hit the road once again, this time with headliner OneRepublic along with a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the band. But this tour, based on insights from the band and its lead […]
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B-to-C EventsHP at Panorama Festival 2017: More Interactives, Fresh Measurement Tactics
HP for a second summer went after the digitally savvy audiences at Panorama Music Festival, this year July 28-30 on Randalls Island Park in New York City, integrating its products into two high-tech experiences for attendees on-site. The first, The Lab, where nearly 200 HP products and accessories powered hands-on exhibitions by local artists handpicked […]
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B-to-C EventsKnob Creek’s Whiskey and Eggs Experience Hits Upscale Culinary Festivals
It doesn’t get much better than bourbon and smoked meats, and that’s exactly what Knob Creek brought to culinary festivals across the country earlier this summer in collaboration with ongoing brand partner Big Green Egg, maker of the popular kamado-style grill. Together, the brands brought their Whiskey and Eggs experience to passionate foodies, delivering premium […]
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B-to-C EventsGiant Tick Head Breaks Through the Clutter at San Diego Comic-Con
It may be tough to cut through the clutter at San Diego Comic-Con, but a 20-foot-tall, blue tick head with animatronic antennae swinging in the breeze directly across from the San Diego Convention Center managed to do just that, and generate awareness for Amazon Prime Video’s new series called “The Tick,” as well. The Amazon […]