Festivals & Fan Cons

Racking up more than 50 million organic impressions on its platforms and earning the number three spot on social media for one of its shows at New York Comic-Con, Freeform, the Disney-owned network formerly known as ABC Family, was on to a winning strategy. Freeform’s activation, located on a high-traffic corner directly across the street […]

It’s no easy feat capturing the essence of modern West Coast living, but salsa brand LA VICTORIA managed to pull it off just in time for its 100th anniversary. The brand, which introduced the first jarred salsa product to the U.S. in 1917, paid homage to its heritage and celebrated its modern ethos over the […]

For Freedom. For Justice. For All. It’s the slogan non-profit Global Citizen operates under on its mission to end extreme poverty and “solve the world’s biggest challenges.” In the days leading up to the sixth annual Global Citizen Festival in Manhattan, Citi did its part to bring that mantra to life through advocacy-driven sponsorship activations […]

Fun games, an essay contest and a bucking bull photo op are just some of the new engagements on this year’s Tractor Supply Fair Tour and Experience, an interactive mobile tour making its way to the country’s two largest state fairs in Minnesota and Texas, among other stops. Tractor Supply Company is a chain of […]

The Honda Civic Tour is back, this time with American pop rock band OneRepublic as headliners. The summer tour, now in its 16th year, also features a culinary pop-up in 10 markets called Civic Tour City Flavor, a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the musical group and a contest […]