Archive

Trade Shows

  • B-to-B Events

    Trade Shows: Tips For Bringing Celebs To Your Booth

    Bringing celebrities to trade show booths has become a popular way for brands to gain media exposure and boost attendance. Actors singers and athletes are nearly as likely to show up at trade events as buyers and the media—all in the name of posing for photos signing autographs and rubbing elbows with VIPs.

    Aside from the obvious benefits exhibitors are finding that well-executed celeb appearances can help encourage attendees to return to their booths multiple times during an event.

  • B-to-B Events

    Trade Shows: E3 Announces Major Revamp


    Trade Shows: E3 Announces Major Revamp

    It’s another major sign of the industry’s evolution from massive one-off trade show exhibits to integrated event initiatives. The Entertainment Software Association owners of the evergreen videogame show E3Expo last week announced a major overhaul to the event.

    Organizers said that starting next year the event will move away from the trade show model and instead serve as a platform for media events and “small meetings with media retail development and other key sectors” of the videogame industry.

  • B-to-B Events

    Making a Trade Show Presentation Sing

    Trade show presentations tend to fall into three categories. On one end of the spectrum are the flashy eye-catching theatrical presentations that set tongues wagging but say little about the brand’s product or service featured in the booth. On the other end is the straightforward product shill which gets to the point but leaves attendees feeling like they’re being overtly marketed to.

  • B-to-B Events

    How Roland Created an Exhibit that Worked

    How Roland created a 40 000-square-foot exhibit that worked

  • B-to-B Events

    Brands Are Streamlining Trade Show Exhibits

    It may seem counterintuitive but a growing number of trade show marketers are leaving their products at the office. They’re paring down displays and demo stations (some by more than 50 percent) cutting back text-heavy signage weeding out clutter and presenting just a smattering of the products they need to sell in order to stay in the black in the coming year.