Trade Shows

December 14, 2020

How Four Brands Transformed Trade Show Environments into Virtual Experiences

Strategies from virtual reality demos to 360-degree immersions When COVID-19 first started wreaking havoc on the event industry, trade shows were among the biggest casualties. Exhibitors across the globe found themselves stranded with all kinds of content and engagements, and nowhere to utilize them, and no solution to collect leads. But many teams quickly pivoted,...

read more

July 28, 2020

Shock Waves: CES Retracts Plans for a Physical Show in January

After confirming plans for an in-person show in June, the Consumer Technology Association (CTA) on July 28 announced that CES will take an all-digital format in January. The news comes as a shocking blow to the industry, much of which had viewed the announcement of a physical event as a sign of the industry’s comeback....

read more

July 20, 2020

Five Insights on Activating at an Industry Show Amid the Pandemic

Among events to take place in reopened states in Q2 was the 16th annual Oklahoma City Farm Show, June 18-20. Rescheduled from April, the indoor-outdoor show with its 150,000 square feet of agricultural and ranching exhibits allows attendees to get up close and personal with the latest machinery, equipment, technology and services. Among exhibiting brands...

read more

June 8, 2020

CES is Moving Forward with a Physical Event in 2021

Even with the cancellation of major conferences and events leading into 2021 in the wake of COVID-19, the organizers behind CES are banking on the swift return of live. The Consumer Technology Association (CTA) in May confirmed in-person plans for its annual technology trade show, announcing that the event would take place as scheduled from...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2025 Access Intelligence, LLC – All Rights Reserved. |