B-to-B Events
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B-to-B EventsHow AT&T Used a Sharp Playlist to Spin the Team USA Soundtrack
Music. It’s the universal language. What better way to connect with audiences than by playing tunes that energize, motivate or set a mood. And now, thanks to iTunes playlists, brand marketers can capitalize on the music they play at events and conferences to extend the life of the experience and sometimes even do a little good along the way.
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B-to-C EventsEMS Session Snapshots: Day One
Creating an Experiential Marketing Department from Scratch
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B-to-B EventsHP’s Deborah Nelson delivers the first EMS keynote
Deborah Nelson, senior vp-marketing at HP, gave attendees a behind-the-scenes look into how HP’s marketing department is leading the charge within its organization to fully leverage and realize the power of social media. She encouraged attendees to become agents of change, too. “We need to take a fresh look at how we define marketing,” she said. A few highlights from Nelson’s presentation:
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B-to-C EventsCoca-Cola, Motorola and Visa Go 3D
3D is making a comeback. The technology that had kids in ’50s cinemas wearing silly paper glasses as they watched “Man in the Dark” and “It Came from Outer Space” is back—and it’s better than ever. But let’s not give James Cameron and his hit movie “Avatar” all the credit. Brand marketers at Coca-Cola, Motorola, Visa and others are incorporating 3D into blockbuster events, too.