B-to-B Events

Automotive journalists travel frequently, moving from one vehicle launch event to the next. So to give a memorable experience to writers attending its mid-March media drive program for the launch of the redesigned Chevrolet Impala, General Motors introduced them to the vehicle in a location where they would immediately associate it with iconic style and design: renowned architect and avid car collector Jonathan Segal’s eighth floor penthouse apartment in San Diego.

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly series, EM’s own Ken Briodagh will collect and codify the hottest, newest, most interesting, best (and sometimes worst) technological doohickeys available to you.

[fullwidth_text alt_background=”none” width=”1/1″ el_position=”first last”] It is a deceptively peaceful descent from the monorail system into the Las Vegas Convention Center, home of the Consumer Electronics Show, held last month. The mountain ranges that encircle Sin City disappear behind the stories-tall center halls, the wind picks up and you join the masses waiting for your […]

One of the biggest issues impacting the operational cost structure of the event marketing industry has nothing to do with marketing budgets. Nope. It’s not the fast-paced worlds of social media or technology, either. It’s not even the changing cost of gasoline or the high price of travel.

The biggest threat to your event marketing portfolio’s bottom line may just be a quiet storm brewing around your people—the hired event staffers and helping hands you contract for days and sometimes weeks to be the faces of your brands in the field.

In the U.S., New York City sees more experiential action than any other market, and globally it’s one of the top choices for