B-to-B Events
Don’t Mess With Texas
SAM HOUSTON did it after the Alamo. J.R. Ewing did it after getting shot. And George W. Bush well who knows. Nothing can stop most Texans from showing their true grit even when the chips are down and this year the state’s tourism office is no exception.
Getting Employees Pumped About Internal Events
Enthusiastic employees are integral to the success of internal and proprietary b-to-b events. And it’s up to the event team to get them stoked. Here tips for building the excitement. Keep the branding consistent. Most folks remember faces but not names. So giving an event a face—or an image—can have a greater impact emotionally. For...
Targeting B-to-B Influencers
Rob Cross an associate professor in the management department of University of Virginia's McIntire School of Commerce and co-author of the book The Hidden Power of Social Networks says “Traditionally the tools for finding key opinion leaders is like a shotgun and not a rifle ” he says. “It’s generally gotten you in the neighborhood...
Event Permits: Making Sure a Sampling Program Follows The Rules
YOU'VE PROCURED THOUSANDS of samples trained brand ambassadors and are ready to hit the ground running. But even the most interesting and well thought-out sampling campaign can fall flat if your brand is hit with hefty fines from local municipalities and ushered out of the city limits before the fun even begins.