B-to-B Events

Negra Modelo, a dark, Munich-style lager that is brewed and bottled in Mexico, on August 22 held the Negra Chef Challenge at the Palace Ballroom in Seattle, WA. The luncheon cooking event was followed by an evening food-centric Twitter chat, #FoodieChats, also sponsored by Negra Modelo.

Johnson & Johnson has signed on as a sponsor of the 2014 FIFA World Cup, one of the biggest sporting events in the world, and it has deployed subsidiary brand DePuy Synthes Mitek Sports Medicine to serve as the official sports medicine partner for the tourney. To promote the partnership, and raise awareness around injury prevention in sports, the brand has been on the road since March, hitting cities throughout the U.S., wrapping this month.

Shape Magazine’s 10th Annual Beauty Awards breakfast this year put an interactive spin on the traditional b-to-b awards program. Beauty awards programs, which shine a spotlight on top beauty brands that are featured in the magazines pages and typically involve an awards ceremony and speeches, are a staple among women’s magazine publishers.

If there is anything more ubiquitous than measurement in discussions of event marketing, it’s technology. Everything from event management dashboards and CMS to mobile apps, NFC and flexible displays is a part of every conversation and every event. And so it should be. Technology has made this industry more efficient, effective and powerful than almost […]

Microsoft’s Worldwide Partner Conference landed this year at the George R. Brown Convention Center in Houston, a city whose East Downtown district, or “EaDo,” is undergoing a cultural and urban revitalization. It was an appropriate venue for Microsoft’s biggest annual partner event, which this year from July 7 to 11 brought to life its own […]