B-to-B Events
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Editor's Picks35 Under 35: Meet the Brightest Young Minds in Experiential Marketing
To shine a spotlight on the rising stars across the industry, we unveiled the 35 Under 35 — a collective of the most provocative minds in experiential.
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Editor's PicksThe 2018 It List: Recognizing the Top 100 Event Agencies
A landscape touted for years as “uncluttered” has become anything but. Live experiences continue to draw more marketing dollars and generate higher returns.
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B-to-C EventsFive Insights on Marketing to Women in the #MeToo Era
Industry change-makers offer fresh tips on creating thoughtful marketing campaigns Industry marketers gathered in Manhattan in June for a half-day “Marketing to Women in the #MeToo Era” workshop ahead of EM sister publication Chief Marketer’s PRO Awards gala luncheon. The half-day program featured seven sessions and 14 speakers who weighed in on creating thoughtful marketing […]
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B-to-C EventsCheck List: Is a First-Year Festival Right for Your Brand?
Best practices for marketers looking to carve out a presence in a festival property. There were no brands attached to the ill-fated Fyre Festival, the “luxury” millennial music experience that abruptly aborted its mission in the Bahamas due to lack of infrastructure and funds, among many other issues. (Phew.) Nonetheless, the viral story surrounding the […]
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B-to-C EventsTeen Vogue Summit: How the Publication Tackled Today’s Toughest Topics
The Manhattan-based event inspired young attendees to ‘Turn Up’ and create positive change The time and place couldn’t have been more fitting. As citizens around the country celebrated the first day of Pride Month and participated in Wear Orange Day to advocate for gun safety on June 1, another event designed to inspire acceptance and drive […]