B-to-B Events
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B-to-C EventsE3 2018 Hot Spots: Inside the Expo’s Top Activations
The Electronic Entertainment Expo, also known as E3, is one of the video gaming industry’s biggest weeks, bringing together the largest game publishers and studios in Los Angeles to announce their plans for the upcoming year.
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B-to-C EventsFive Ways to Elevate Events With Augmented Reality
Consumers may still be holding artificial intelligence at arm’s length, but when it comes to augmented reality, they’re finally welcoming the technology with open arms.
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B-to-C EventsVenue Inspiration: Inside Five Unique Activation Settings
Many of the industry’s events take place within a handful of venue settings—places like convention centers, sports arenas and pop-up stores.
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B-to-B EventsFrom Easter Eggs to Artist Impersonations, How Alteryx Shook up its User Conference
For its annual Inspire conference, held this year June 4-7 in Anaheim, CA, data science and analytics technology company Alteryx set out to produce an unconventional convention that boosted brand awareness while pushing the envelope on what a “typical” user conference entails. And from Easter eggs to live music to chief customer officer Libby Duane […]
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B-to-B EventsSAP Rolls Out a New Narrative at SAPPHIRE NOW with Story-driven Immersion Zones
For a brand with an expanding portfolio of business solutions that benefit many different industries, SAP at its annual SAPPHIRE NOW show, held in conjunction with the ASUG Annual Conference, June 5-7, needed a conduit in which to immerse the more than 21,000 attendees from 102 countries in the end results of its offerings. And […]