B-to-B Events

Good drinks often come with good stories, and brands across the spectrum of spirits and beers set out to create them this year using experiential to bring them to life. From explore-able spaces to unusual pairings to cheeky activations to a b-to-b setting rife with pomp and circumstance, on the eve of a new year, […]

Insights from Citi, Grant Thornton, Under Armour and TE Connectivity There was a time not so long ago when hospitality experiences were nothing to write home about. The setup, usually part of a sports sponsorship, generally included a few beers and bites under a sad white tent, and when the game ended, so did the brand […]

Following several heavy tech years in experiential marketing, 2018 served up a rich design story. Creatives flexed their muscles to better integrate technology into design. And while in years past, marketers would check “photo activation” off the list of mainstay touchpoints in events, this year, more so than any other year, events in their entireties […]

As the year comes to an end and we look ahead to the topics and trends the industry will embrace in 2019, we offer a look back at EM’s top 10 stories of the year—the winning programs and standout strategies that will, no doubt, inspire event marketers in the months to come. Many pop culture […]

Gamers and esports fans may seem like their own breed, but according to new data in Simmons Research’s 2018 Sports Fan and Engagement Study, there are many parallels between traditional sports fans and esports fans. Which means plenty of opportunity for non-endemic brands to comfortably cross into the space. In fact, gamers welcome it. According […]