B-to-B Events

Their paths to events vary, but they all share that collective spark—that “…and I was hooked” moment. In our fourth annual showcase of the b-to-b event marketers we’d pick for our “dream” brand marketing department, we uncover why it’s such an exciting time to be on the business side of the event industry.

Event marketers are always on the hunt for new ways to digitally engage audiences, and although Instagram TV, which launched last June, is still relatively new, the platform has potential for brands that have compelling content to share. The standalone mobile app offers several benefits. For one, all videos are full-screen and vertical—exactly the way […]

If ever there were an event that lets brands flex some strategic muscle, it’s SXSW. The annual Austin-based conference and festivals, this year March 8-17, attracts influential and savvy audiences that hail from the film, emerging tech and music industries. Engaging this crowd is a tall order for brands, some of whom forgo traditional activations […]

If you think your brand produces a lot of live experiences, you might not be familiar with Kendra Scott. The fashion retailer places in-store events at the heart of its marketing strategy, hosting 10-15 events per month at each of its 94 locations. To say the brand has mastered the ability to execute retail experiences […]

Three brands offer tips on how to leverage AR for live experiences As augmented reality continues to infiltrate the mainstream, brands are going all-in, experimenting with the technology through mobile apps and AR glasses in an effort to engage consumers and business partners alike. But like most technology, leveraging AR comes with its fair share […]