B-to-B Events
Purchasing Power Engages Clients with its First Experiential Tour
Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with a mobile tour to engage clients and customers using its purchase program and financial support services as well as prospective clients. The tour traveled in a “Fueling Financial Wellness @ Work”-themed 45-foot branded coach, launching May 31 at Purchasing Power...
Photo Tour: Lancôme Gives its ‘Uptown’ Brand the ‘Downtown’ Treatment
Lancôme on June 14 once again invited beauty editors and influencers into its “house,” or maison—Maison Lancôme, that is—for a hands-on, highly curated experience with the brand’s latest lines of color, skincare and fragrance. While last year the event took place at the Academy Mansion in New York City, a historical venue on the Upper...
Tips for Working with Celebrity Chefs in Events
In the consumer activation space, partnerships with celebrity chefs can not only help generate buzz for events, they can use their “expert” status to legitimize marketing messages.
Tru by Hilton Launch: Industry Activations, Whisper Campaigns and Millennial Flair
Wrapping up a year-long launch campaign, Tru by Hilton, the new midscale brand of Hilton Hotels & Resorts, celebrated the grand opening of its first location in Oklahoma City, OK, with a community-driven program that packed a playful punch. Held on May 25, the event attracted key stakeholders within the company and the market including...