B-to-B Events
To Encourage Attendee Interactions, MobileIronLive Welcomes Attendees ‘Home’
Enterprise security company MobileIron each year brings together IT professionals for an annual conference on getting more value and better usage out of its mobile security platform. While in the past the event involved several hundred attendees in a hotel convention center, this year the brand shook up the format with an unconference and more...
Ex Awards 2018: Full Coverage of 72 Outstanding Campaigns
Experiential marketers have always broken boundaries. From tackling seemingly impossible stunts to activating campaigns at a massive global scale, making the impossible possible has always been at the heart of the industry. But in addition to these lofty achievements, experiential marketing as of late has been doing a great deal of good, too. What were...
Grand Ex 2018: State Farm, The Marketing Arm and the Best Campaign of the Year
State Farm and The Marketing Arm score the Grand Ex with a cause marketing campaign that showed us all that customers care about their communities—and corporate values Smart marketers know that millennials are finicky about the brands they give their loyalty to. More than any other generation before them, they care about what their...
Marriott Channels ‘29Rooms’ With Curated Vignettes at its Biannual Leadership Summit
When Marriott International acquired Starwood Hotels & Resorts Worldwide in 2016, the number of brands under the hospitality giant’s umbrella grew to 30. It has since proven to be an advantageous move, but the expansion also meant that it would be more difficult for consumers and employees alike to identify the unique personality and value...