B-to-B Events
CES 2017 Part Two: Six More Steal-Worthy Ideas
Our coverage of CES 2017 continues with more trend spotting and highlights from booths on the show floor. What we’re seeing a lot of: translucent screens with moving graphics that keep the overall flow of the footprints open, large-scale video displays, bright color, natural features (grasses and woods) and analog elements to balance the sleek...
CES 2017 Part One: Six Steal-Worthy Ideas From the Show Floor
It’s that time of year… the experiential marketing industry’s annual pulse check—the 50th International CES in Las Vegas, taking place this week Jan. 5-8. EM is on the ground working the halls and venues to uncover the best exhibit builds and brand experiences. It’s no easy task summing up one full day at the show,...
Inside Seven Top Activations From the Summer Olympics
Every Olympics seems to have its fair share of controversy and this summer’s Games in Rio was no different. From the country’s political climate and its economic woes, to the pollution and the Zika virus, for some fans, athletes and sponsors, it was reason enough to stay home, pass on participating and scale back. Others,...
Inside The 3% Conference: An Event Born From a Movement
According to multiple studies, female consumers control about 85 percent of the buying decisions in America, yet women represent just three percent of creative directors in the $33 billion advertising industry.