B-to-B Events

B-to-B Events

January 28, 2010

An Inside Look at Sun’s Conference Upgrades

An inside look at Sun’s practical environmentally friendly conference upgrades Despite the standard perception creating an environmentally friendly event doesn’t necessarily mean breaking the bank. A few key decisions made in the planning process can turn events a shade greener without a significant increase in investment or resources.

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January 28, 2010

How GE’s Water Tour Paid Off

GE Water trades in hundreds of trade shows for a paid proprietary event program. A look at how its first-ever World Water Tour is paying off Filters that turn salt water into drinking water. Mobile units that purify 600 gallons of water per minute. Miles of tiny membranes that reclaim waste water and save energy....

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January 28, 2010

Fashion Week Sponsorships

Brands use Fashion Week sponsorships to strut their stuff reach influencers—and just plain look good When it comes to glitz few events in New York City can rival Fashion Week the semi-annual ritual under the tents in Bryant Park where leggy models strut the latest designer duds down the catwalk.

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