Media Events
Penfolds House: An Experience Rich With Luxury
The corks popped, the wine flowed and the crystals sparkled at Penfolds House 2016, a luxury experience held at the Academy Mansion in New York City on Oct. 20.
Day of Drones Helps Mountain Dew Elevate Drone Racing
To promote a global partnership with drone racing organization DR1 Racing, Mountain Dew on Aug. 3 hosted media and influencers for Day of Drones, an exploration of drone culture at The 1896, a warehouse-style studio space in Brooklyn, NY. The event took place three days before the nationally televised broadcast of the DR1 Invitational and...
Event Design Tour: Beauty Editors Explore Maison Lancôme
Beauty editors and influencers on June 14 explored Maison Lancôme Paris at the Academy Mansion in New York City, which was transformed into themed product suites for Lancôme’s newest lines of color, skincare and fragrance. The historical venue on the Upper East Side was all about hands-on “play” with the products, from fragrance ingredients to...
AOL Activates a NewFront Block Party in NYC
Ditching staged presentations in favor of block party-style interactions, AOL transformed South Street Seaport in Lower Manhattan for its 2016 NewFront on May 3 with live music and activations. The “choose your own adventure” tactic paralleled the AOL user experience and how consumers curate content today, while introducing media buyers to its digital line-up this...