Archives: Case Study

The best viral campaigns don’t shy away from a little feather ruffling, so when Arby’s set out to inform carnivores across the country that it serves up more mouthwatering meats than just its signature roast beef, it turned to a “Oh no, they didn’t” moment with the #MeatSweats campaign. The year-end earned media stunt involved […]

Taco Bell, with its millennial-friendly marketing and social media presence, has positioned itself as a pop-culture icon that’s attracted a diverse audience willing to engage in its quirky brand moments, from the famous Doritos Locos Tacos to Emojis to Taco Bell sleepovers and weddings. Tasty and innovative, for sure. But Taco Bell wanted to be […]

Relaxing in the Centurion Lounge at airports is one of the many perks of owning the American Express Platinum card, and with a brand refresh of the card designed to attract more affluent millennials, as well as two new additions to the lounge network, the brand created an immersive, worldly event to promote both announcements […]

Press events often take on a formulaic feel. There’s the general session. The reveal. The demo. And the cocktail reception. For the reveal of its “Unlike Any” line of apparel and global women’s campaign, Under Armour took a page from the consumer engagement playbook for a fresh take on the traditional presser. The event in […]

Destiny is a sci-fi video game with immersive environments and storylines. For the much anticipated and long awaited release of Destiny 2, publisher Activision wanted to create a press event as immersive as the title itself, while engaging 30 million-plus players in the process. In other words: this was no “exclusive” affair. More than 1,000 […]