Archives: Case Study

Whisky making is an old-world process, but to educate tastemakers about the differences between its two Scotch whisky varieties, Sherry Oak 12 Year Old and the Double Cask 12 Year Old, The Macallan turned to a new-age technology: augmented reality. In a crisp, modern art gallery experience called Gallery 12 that traveled to five cities […]

Jameson’s permanent brand home and experience in Dublin, called Bow St., mixes live theater with sampling with immersive technology. Led by a Jameson brand ambassador who engages attendees in conversation, consumers are immersed in the history of the brand and John Jameson, who started making whisky on Dublin’s Bow Street in 1780. The experience begins […]

When it came time to promote the remake of the horror film “It,” one might assume Warner Bros. had only one goal in mind: scare the shit out of people. Well, that was one goal. But in recreating the “29 Neibolt Street” house from the film with an immersive, terrifying and Instagrammable experience for consumers […]

If ever fans needed a warm welcome, it was at Super Bowl LII taking place in Minneapolis. While some marketers may have found the climate a difficult challenge to overcome, Target embraced it and as the official “warm welcome sponsor” created the Target Bullseye Lodge, a destination inspired by Minnesota where attendees could escape the […]

Hamburger Helper is an iconic brand, but sometimes “iconic” can be perceived as “old.” To spread the love of the meal-assist product among millennials, General Mills needed to transform its brand into something ageless and culturally relevant. So it celebrated it’s iconic box character Lefty’s 40th birthday. What unfolded was an epic, social media-fueled birthday […]