Archives: Case Study

Deep Eddy Vodka is a small batch product out of Austin with a highly discerning audience. When it set out to drive trial and awareness of its product across different regions of the U.S., it needed a mobile experience it could activate at events that aligned with the brand’s signature style. And the Dive In […]

The whisky category has grown 28 percent since 2016, the biggest boom for the sector since the 1970s. But despite millennials’ obsession with whisky, Dewar’s last year faced a set of challenges in capitalizing on the momentum of the category. Mainly, that it’s perceived as an old man’s Scotch. Enter: Dewar’s Traveling Whisky Emporium. Hosted […]

It’s one thing to read about the perks and benefits that a credit card has to offer. It’s another to taste them. To launch the new Uber Visa card, the ridesharing, food delivery and transportation company turned to a platform it knows best—wheels. In particular, a culinary experience on wheels. The Ride and Dine bus, which […]

Brand experiences have the power to touch and transform even the most vulnerable consumers across the globe. In the case of Coca-Cola’s annual Christmas Caravan in South America, it was bringing lights of hope to communities along the Magdalena River in Colombia, a region that after decades of violence between the government and guerrilla militias […]

We all have good intentions in life, but sometimes it’s hard to follow through. When State Farm’s “Like a Good Neighbor” team began investigating the state of volunteerism among its target audience—older millennials and young Gen Xers—it discovered that 70 percent of Americans have expressed a desire to volunteer, but only 25 percent actually participated […]