Archives: Case Study

Military service members are active gamers, so to engage them in this passion point, and drive PC sales, Dell leveraged its military engagement program that includes partner bases and discounts to create Branch Battle, a military-focused esports tournament that took place over four weeks in July on 10 bases. Centered on the title Counter-Strike: Global […]

HP needed to earn the respect of enthusiast PC gamers, a market that is forecasted to grow to $14 billion by the end of 2018. To build credibility within the gaming community, while helping showcase for gamers what its OMEN products have to offer, HP created an owned gaming event platform with partner Twitch. The […]

Fans of the Amazon Prime Video series “The Grand Tour” tune in to watch three motoring experts travel the world and attempt “extraordinary things” with automobiles, like becoming special forces soldiers, and going on a “gentleman’s tour” of Italy. To promote the second season to millennial men around the world, the brand turned to streaming […]

Sports marketing is often imagined in the confines of a stadium or ballpark. As the official airline of the Seattle Seahawks, Delta decided to do something more intimate: a yard sale. This yard sale, however, was hosted by Seattle Seahawks wide receiver Doug Baldwin at a stunning residence, and it offered 916 pieces of free, […]

Woodford Reserve describes its target consumers as “spiritmakers” who want to experience all that life has to offer. And at the storied Kentucky Derby those spirit makers can drink a mint julip from a $1,000 limited-edition, sterling silver or 24K gold cup, thanks to the top-shelf bourbon brand. The tradition of the $1,000 Mint Julep […]