To promote the second year of its spring training series “30 Clubs in 30 Days,” and to attract new viewers to the two-year-old network, the MLB Network this March took the show on the road to 25 spring training ballparks in Florida and Arizona. Outside each of the 30 stadiums, the network parked its mobile vehicle where fans took the opportunity to play first round draft pick and get virtually interviewed by MLB Network personalities Harold Reynolds and Hazel Mae.

First-time sponsor LG Electronics pulled out all the stops to help consumers connect their passion for the game with the brand’s wide range of products during the NCAA Men’s Final Four tournament.

Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10. The brand skipped traditional pre-promotions and instead relied on consumers in and around Times Square to generate buzz for the “impromptu” event with their handhelds and cell phones. The gamble worked, resulting in 2.4 billion media impressions.

Mutual of Omaha in May will visit 25 cities in 24 states to collect “aha” moments from real people. An aha moment is a vision of clarity and wisdom, some might call it an “epiphany” or “light-bulb” moment, that impacts one’s life in a positive way, such as deciding on a new career or to return to school.

Even though it’s new razor, the Fusion ProGlide, won’t be on shelves until June 6, Gillette is getting the word out now with two recent tryout events in New York City. On April 7 at Times Square and April 10 next to the Flatiron Building at Fifth and Broadway, the brand set up the “ProGlide Challenge” where men pitted their five o’clock shadows against the new razor’s five blades and vibrating handle, with the assistance of several of Gillette’s soothing lotions and creams.