Paul Kalbfleisch, vp-brand marketing at Research in Motion, the makers of BlackBerry, wowed attendees at the Summit with a keynote address on “authentic” brand experiences, musicians and how each can benefit the other as the lines blur between brands and the cultural icons of our age.

 Creating an Experiential Marketing Department from Scratch  

 Deborah Nelson, senior vp-marketing at HP, gave attendees a behind-the-scenes look into how HP’s marketing department is leading the charge within its organization to fully leverage and realize the power of social media. She encouraged attendees to become agents of change, too. “We need to take a fresh look at how we define marketing,” she said. A few highlights from Nelson’s presentation:

Appliance brand Kenmore has undergone an extreme makeover and is showcasing its updated look to consumers at its recently opened Kenmore Live Studio located in Chicago’s hip River North neighborhood. Rather than setting up shop in a mall, Kenmore creates cool experiences inside a former art gallery and streams them live on its Facebook page, facebook.com/kenmore.

Real Simple magazine earlier this month celebrated its 10-year anniversary with daylong events in Chicago and New York City. The events, titled Fifteen Minutes and You’re Done, consisted of 15-minute segments that featured workshops to help busy women make the most of their time, including samples, food tastings, gift bags, makeovers and manicures.